“If it’s basic, it needs to be perfect

15749724_1337722822935943_1498272470_n.jpg

As Stacy London said; this when she came to help me clean my closet earlier this year: “If white shirts are part of your uniform, they better be the best white shirts out there!” And by “best” and “perfect,” we don’t mean expensive. Rather, it needs to fit you like a glove, have character, and be of lasting construction and fabric — and, well, not feel cheap. When I look at all the inspiring street style images we’ve amassed over the course of a month of fashion shows, the shots that stand out the most for me are truly about the best expression of basics: great cropped jeans, a sleek black or white turtleneck, a baby blue slouchy sweater, a classic trench coat in an unexpected color, a pair of well-worn loafers, which just never fail on the road. The pics that make you think, Wow, I could totally do that and make it my own! Basics never have to be basic. In fact, if chosen well, they can be the most decadent and handy things in your closet — and your suitcase.

Advertisements

Coachella festival’s fashion influence is everywhere

alessandra-ambrosio-coachella-2015

By Booth Moore, Los Angeles Times Fashion Critic

We all know that brands have been flocking to the festival for years, hoping to make an impression on tastemakers who attend by hosting star-studded parties at nearby venues. This year, Old Navy, Lacoste, H&M, Teva, Adidas Originals, Guess and Opening Ceremony are just a few of the names that hopped on the Coachella branding bandwagon.

And in a truly funny twist, which really made me question whether Coachella is a music festival or just a gigantic fashion photo shoot, Sephora had nine beauty stations on the grounds for guests to get desert touch-ups.

But the blitz was not limited to the festival itself. In fashion marketing speak, “Coachella” has become more than an event; it’s a state of mind, like so many other mythical SoCal locales, including Malibu and Abbot Kinney Boulevard in Venice.

Coachella signifies to the world a carefree, boho lifestyle — spring break for people with lots of disposable income.

That’s why online retailers and fashion magazines have been e-blasting celebrity-curated “Coachella must-haves” and “Coachella packing lists,” full of springy merchandise designed to appeal to people who didn’t even attend.

Local boutiques hoisted signs promoting themselves as “Coachella Headquarters” (Flower crowns! Maxi-dresses! Crop tops!) There were even Coachella diets, naturally.

The party wasn’t confined to Indio, either. Someone has named the event-heavy week in L.A. between the two weekends of the music festival “Midchella.”

Jimmy Choo, Puma and Levi’s all hosted events in L.A. this week. And the festival fashion carried over to the red carpet at the Choo.08 celebration in Beverly Hills and even the MTV Movie Awards, where a rainbow-hued, Chanel-dressed Lupita Nyong’o mugged for cameras with Jared Leto, who was dressed in a spring break-appropriate palm tree print shirt and straw hat.